Case Studies | Strategy Practice
Firm/ Client The Challenge What Acumen Did Impact
Industrial Products Company, UAE

  • A Dubai-based industrial distribution company for a leading worldwide pumps player was looking to move into the Indian market and approached us to conduct a sector study as well as create a business plan before committing their resources

  • Conducted market research in selected markets among dealers, distributors and customers to understand market dynamics
  • Conducted customer interviews to understand what determined buying decisions
  • Conducted competitive intelligence interviews and regulatory authority interviews
  • Conducted extensive secondary research
  • Carried out SWOT analysis of key competitors
  • Gap analysis
  • Mapped out an entry strategy
  • Crafted an advertising and media plan
  • Infrastructure and manpower
  • Chalked out a projected 5-year financial plan complete with cash flow, break even analysis and financial ratios

    Tools Used

  • Primary and Secondary Research, Business Planning, Financial Analysis Tools
The client was able to take a decision on the mode of market entry with minimal risk