Anil has a wealth of experience spread over 30 years in building brands that have a deep consumer connect, efficient FMCG distribution systems, and in successfully managing and growing an FMCG business.
He has extensive experience in blue chip MNCs like Britannia and Unilever and in other respected Indian companies like Raymond where he led sales teams at the regional as well as the national level. As the CEO of JK Helene Curtis, a Raymond group company, he has led his team to grow the business three times over a period of six years, improved profitability, substantially, and created and developed respected brands like Park Avenue in the Indian male grooming space. During his tenure the company set in place a formal innovation process with the idea of launching new products and improving gross margins. This involved setting up a small R&D centre and reimagining the marketing- R&D interface. Collaborative development was a thought he was implementing.
He also has experience in setting up distribution systems for different sectors – be it FMCG or the apparel / textile industry. In JK Helene Curtis he supervised the creation of a multi-channel distribution system, including an e-commerce channel, with a field force of 600 covering over 2.5 lakh outlets nationally. The distribution structures that he and his team designed have been built to take advantage of trends. For example, he saw the trend in the potential of digital and e-commerce early on in 2010and went on to create a digital presence for Park Avenue (which won awards) and an early stage e-commerce channel.
Anil understands that people are the backbone of any organization and he is passionate about people development. His interest in leadership development and the HR process has seen him being part of the Executive Development Council for the Raymond group and a committee member of the Raymond Excellence Awards. Coaching was a natural extension of his keen interest in leadership development. He developed his coaching skills by training with ICF and becoming a certified coach.