An engagement to define and inculcate core ideologies across the organization
Benefits to the Participants
Understand the importance of the organization’s DNA framework
Align personal ambitions and efforts to the organization’s DNA
Contribute to self and organizations’ growth
Benefits to the Organisation
Consistency in the manner in which business is conducted and results delivered
Clarity on the attributes of the people to be hired, retained and developed
An organization aligned to its DNA framework
A company’s values/ideologies/cultural pillars (DNA framework) define and describe its guiding philosophy. The way a company approaches various challenges is the reflection of the values endorsed by the head of the business. Having clearly defined DNA frameworks help develop a culture that is in line with the management’s expectations
Acumen’s four pronged approach is as follows:
Message from the management
Organization wide iniatives
Answering what’s in it for me (wiifm)
Reconizing and differentisting key implementers
Culture inculcation into the fabric of the organization is long drawn process. Periodic reinforcement across levels is imperative in retaining the momentum.
Buy in and endorsement by the top management
Venue hygiene factors not compromised
The engagement starts with crafting messages for the communication channels considering a top down approach
The next step would be to create organizationwide awareness through online portals, Instructor Led Trainings etc.
Answering WIIFM question of the employees is the next step. This can be chieved through town halls, all hands meets, cluster meets etc.
The last step is DNA in action. Creating conditions for application of the awareness. Support this through integrated rewards and recognition system, identifying DNA champs etc.
2 – 4 months
Consistency in the way we do what we do not only gives an edge in the marketplace but also makes us the preferred choice of employees and potential employees
In the last 5 years deployed DNA frameworks for conglomerates, MNCs and SMEs across industries
Aditya Birla Group
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