Do you want a 20-30% increase in your annual sales ?

Acumen Business Processes presents Best Sellers. A sales intervention that is a customised sales training program to create a best selling sales team. Each intervention is planned after a detailed skill assessment, followed by an internal conviction profiling, and experience audits to implement a break-through intervention causing a paradigm shift in their thoughts and attitude in the way they work with customers.

If Yes! then your sales team must :

  • Stand out as a differentiator among the competition
  • Have the conviction to justify the price
  • Convert opportunities scientifically in the least possible time

To create a team of Best Sellers in your organisation, contact us to schedule a free preliminary diagnostic call


Call Us + 91 22 65076124

How we do it…

Selling Skills Assessment

A competency based assessment center to gauge the skills and attitude levels of the individual members of the sales team

Internal Conviction Profiler

An internal survey to check the conviction levels of the customer facing teams on the building blocks of the brand

Experience Audit

A mystery audit conducted to measure the level of experience level delivered to the customers through the ambience and people factors


What our Best Seller Trained Sales Heads are saying:

  • It was one of the best courses I have ever attended. Everything was so outstanding. The teachings, the arrangements, and the location! I am short of words to thank you for the inspiration that I got from you. 3 days training period was a life time experience for me, I learned so many new things from you. Apart from customer handling techniques, I liked the leanings of signature grooming very much. I have already applied these learnings in my personal life that has resulted in positive outcomes.

    Ekta Barmeda Participant from CRM team - Godrej Properties
  • It was nice meeting with you during the training programme on "Best Seller" at Jaipur on 7th Jan 2015. The training was very good and all the participants including me were very satisfied with the content of training and the way training was conducted. I personally found the training very near to my day-to-day life, and also very applicable in practical life. The examples/incidents used during the training workshop were also very easy to understand and easy to co-relate to our day-to-day sales life. We are hopeful that we shall meet again in the future.

    Bhanu Pratap Singh Bhakuni Sungro Seeds Ltd., Lucknow
  • The training program we had in Jaipur on Jan 7, 2015 was a great start of a new year. Power-packed, highly interactive, and soo, not boring at all, filled with practical and real world examples and timely punctuated by fun-filled, brain developing, activities, it was day worth great investment. Though you did your maximum to incorporate in us whatever you could, a day more would have been much more fruitful. Nevertheless, we just gained, and gained a lot. Thanx a lot for all this once again, Mr Tanveer.

    Gagandeep Singh Sungro Seeds Ltd., Chandigarh

Best Seller Principles

The Best Sellers training workshop, especially created for sales teams, is based on the six principles detailed in the book, and focuses on bringing a paradigm shift in the thoughts and attitudes of the sales teams, and in the way they work with their customers.

Brand You

  • What makes one stay afloat
  • What makes one different
  • Leveraging one’s uniqueness to establish oneself as a brand

Brand Conviction

  • Uncovering beliefs about the industry
  • the customer psyche and their own company and its products
  • Creating a rational USP statement that one believes in
  • Beliefs on price and value


  • Creating the KYC for every stage of relationship
  • Probing and listening
  • Said and unsaid expectations


  • What creates an experience?
  • The readiness for delivering an experience
  • The loopholes in the experience
  • The touch points and the role of concert master

Business Man

  • Time = money
  • Managing accounts from short term and long term perspective
  • Stream lining value adds and objectives


  • The purpose of being in Sales
  • The networker in the industry – avenues for creating brand you
  • Readiness for servicing the need

Our Customers who have Best Sellers

Best Sellers – The Book

After an overwhelming success of the Best Sellers training intervention and multiple requests, it has now been published as a book. Best Sellers the Book, is based on the six key principles that brings about a paradigm shift in Sales Teams.


The learnings are as applicable to a salesperson, as they are to anybody required to create influence on others. The book narrates very practical and basic aspects which are relevant. The story is interestingly narrated.

Vipul Upadhyay General Manager, Sales Training. Alembic Pharmaceuticals

I liked the way concepts have been brought out and discussed by the use of real life characters.....Unlike some management books which tend to dwell too much on theory.

Anil Kulkarni Business Director, JK Helene Curtis

A fresh perspective on selling after a long time and that too free from absolutely any management jargon. Easy reading that can be used as a ready reckoner by any sales person to become best seller

Nitin Nabar ED & President (Chemicals), Godrej Industries Limited

Authors of Best Sellers

Acumen’s expert who has co-authored the book

Tanveer Shaikh

Tanveer Shaikh Principal Consultant

Acumen Business Consulting was started in 2000 with a single dream – to deliver business success to organizations across the globe. The company focuses on providing practical, highly customized and implementable solutions through its consulting and organization development engagements. Acumen has conducted over 150 engagements across India covering industry verticals like Manufacturing, Real Estate, FMCG, Power, Telecom, Automotives and Pharmaceuticals. Our clients include large conglomerates, up and coming players from the SME space, as well as family managed businesses. Acumen believes that each organization is unique and that there are no “best-practices” that will work in every organization. Any solution must take into account both, the ground realities and the culture of the business, if it is to give value to our clients.

To create a team of Best Sellers in your organisation, contact us to schedule a free preliminary diagnostic call


Call Us + 91 22 65076124

Visit Us

Acumen Business Processes (India) Pvt. Ltd., 10 Sumeet, 17 – J B Nagar, Andheri East, Mumbai, Maharashtra – 400059, India.

Manoj ShriyanBest Sellers